"Coaching is not telling people what to do: it's giving them a chance to examine what they are doing in light of their intentions." - James Flaherty

"Coaching is unlocking a person's potential to maximize their own performance. It's about helping them to learn rather than teaching them." - John Witmore.

"Coaching is the universal language of change and learning." - CNN

"Who exactly seeks out a Coach?.... Winners!" - Chicago Tribune